A Tradition of Service, Safety & Community Support

This November, Auto Select proudly celebrates its 25th Anniversary — a milestone that reflects a quarter-century of dedication to customers, quality auto care, and the Wisconsin communities we all call home.

With 12 shops now operating, Auto Select has established itself as a regional leader in automotive repair, service and tires. In doing so, we’ve upheld a commitment to dependable workmanship and customer trust.

A Customer-First Promise

At Auto Select, customer satisfaction is more than a slogan—it’s built into every service offering: free vehicle health checks, clear communication about needed repairs, and a culture that values the long-term wellbeing of each driver’s vehicle.

Built on Trust and Quality Service

From the very beginning, Auto Select has operated on one simple promise — to treat every customer like family. Our ASE-certified technicians and experienced service advisors take pride in providing complete, transparent care for every vehicle that enters our shops.Whether it’s routine maintenance, advanced diagnostics, or major repairs, we believe our job isn’t finished until our customers drive away confident in the safety and reliability of their vehicle. That’s why we back our work with a 3-year / 36,000-mile nationwide warranty — one of the strongest in the industry.

Supporting the Communities That Support Us

At Auto Select, being a local business means being part of something bigger. Over the years, we’ve supported school programs, local charities, food pantries, and neighborhood events throughout Wisconsin. We believe giving back is just as important as providing great auto care — it’s part of who we are.

To celebrate our 25th Anniversary, a portion of all sales during November will be donated to local food pantries in the communities we serve. It’s our way of saying thank you for 25 years of trust, and helping ensure that families in our area have the support they need during the upcoming holiday season.

Looking Ahead: The Next Chapter

As Auto Select marks its 25th year, we're filled with gratitude — for our loyal customers, our skilled and dedicated team, and the many communities that have welcomed Auto Select over the past 25 years. The leadership team is more focused than ever on expanding service offerings, maintaining high standards across all locations, and keeping the customer experience front and center. With six dedicated owners and a culture rooted in integrity, Auto Select is well-positioned to build on its strong foundation.

To clients and colleagues alike: thank you for trusting Auto Select through the years. Here’s to the next 25—and many safe, well-maintained miles together.

We look forward to continuing our mission: providing professional, dependable automotive service that keeps Wisconsin drivers safe, satisfied, and on the road for many miles to come.Thank you for choosing Auto Select — and for being part of our 25-year journey!